Packaging and Label Design

Packaging is the last sales pitch on the shelf. Agência Target creates and redesigns packaging that stands out, communicates fast and works at scale — from a single product to families with dozens of SKUs.

  • Packaging design and redesign
  • Labels, folding cartons, sachets, stand-up pouches and other formats
  • Visual architecture for product lines and families
  • Line extensions and SKU rollout
  • Information hierarchy
  • Visual fit by category and audience
  • Brand identity applied to packaging
  • Competitor studies and shelf benchmarking
  • Artwork finalization and technical production follow-up
  • POS and launch materials

Industries: food, beverages, pet, household cleaning, cosmetics and wellness.

Cases: Fifo, Chemim, Sina, Kicaldo and Café das Marias.

Talk to Agência Target to define the right scope for your brand.
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Design de embalagem Supercoffee – projeto da Agência Target
Chemim - Vinagre orgânico 500 ml
Chemim Óleos Compostos
Design de embalagem Chemim – projeto da Agência Target
Design de embalagem Perdigão – projeto da Agência Target
Design de embalagem Fifo – projeto da Agência Target
Design de embalagem Di Fratelli – projeto da Agência Target
Design de embalagem Óleo Sinhá – projeto da Agência Target
Design de embalagem Arrifana – projeto da Agência Target
Design de embalagem Dr Veit – projeto da Agência Target
Design de embalagem Kicaldo – projeto da Agência Target
Design de embalagem Sina – projeto da Agência Target
Design de embalagem Chocolife – projeto da Agência Target
Design de embalagem Café das Marias – projeto da Agência Target
Design de embalagem Zeukid – projeto da Agência Target
Design de embalagem Sailulite – projeto da Agência Target
Design de embalagem Circuit – projeto da Agência Target
Design de embalagem Gin Silver – projeto da Agência Target

How we design your packaging

  1. Immersion: we study the product, the audience, the sales channel and the competition on the shelf.
  2. Strategy: we define positioning, information hierarchy and the role of each SKU in the line.
  3. Creation: we develop creative routes and test legibility at a distance and side by side with competitors.
  4. Rollout: we apply the chosen concept to every flavor, size and format in the family.
  5. Finalization: we prepare the artwork files and follow production with the printer or supplier.

Who we design packaging for

Agência Target designs packaging for food, beverage, pet, household cleaning, cosmetics and wellness manufacturers, and for retailers developing private label brands. We handle everything from single-product launches to lines with hundreds of SKUs, for companies in São Paulo, across Brazil and abroad.

Why Agência Target

Since 1998, Agência Target has designed packaging for brands such as Carrefour, BRF and Cobasi. The agency was named by About magazine among the 20 best graphic design agencies in Brazil, and its packaging projects have won at the London Design Awards, the WorldStar Packaging Awards and the ABRE Brazilian Packaging Award. See our case studies and awards.

FAQ

How much does a packaging design project cost?

Investment depends on scope — from a single label redesign to a full product line. Agência Target prepares tailored quotes after an initial brief; without it, we cannot send a quote.

A packaging redesign usually takes 4 to 8 weeks, depending on the number of SKUs, project complexity and how quickly feedback is given.

Not necessarily. Agência Target can join projects with a defined product or at earlier stages, helping shape the packaging alongside positioning and portfolio decisions.

Our work is packaging design and strategy; final printing is done with the client’s printer or supplier, with technical follow-up by Agência Target.

Yes. The agency is based in São Paulo and serves clients across Brazil and abroad, with in-person or online meetings in Portuguese or English.

Yes. Agência Target develops the visual architecture and packaging of private label brands for supermarket chains, cash-and-carry stores and pet retailers, organizing portfolios with many SKUs for fast reading on the shelf.