Private Label Design and Store Brands
Agência Target helps retailers turn their private label into a competitive advantage: naming, identity, portfolio architecture and packaging for hundreds of SKUs, always consistent on the shelf.
- Category research and benchmarking
- Private label strategy and positioning
- Naming
- Logo and visual identity
- Brand book and application guidelines
- Portfolio and category architecture
- Packaging design
- Rollout of large SKU volumes
- POS and launch communication
- Artwork approval support and supplier coordination
Clients: Cobasi (MyHug and Joy), Cencosud (Prezunic), Nagumo and Grupo Construbrasil (Qualiz).
FAQ
How is a private label line developed?
The process includes category research, competitor benchmarking, naming, visual identity and packaging design, aligned with the retailer’s price positioning and target audience.
Does Agência Target work with retailers of any size?
We have created private label projects for major retail chains, and the process can be adapted to regional or growing chains.
Can a private label line be launched in phases?
Yes. It is common to start with priority categories and expand the assortment gradually, keeping the visual identity consistent from day one.
Does Agência Target help with artwork approval?
Yes — both the creative approval and the regulatory review of copy with suppliers, creating a direct communication channel that adds speed and accuracy.