Insights on branding, packaging design and retail
Articles by Agência Target on branding, packaging design, private label, point-of-sale materials, events and consumer trends in retail.
Most of our articles are currently published in Portuguese. Browse the Portuguese blog.

Private labels gain strength in 2026: the role of design in standing out on the shelf
Why private label design matters more in 2026 — packaging systems that build trust, recognition and value on the shelf.

Design for expansion: how Agência Target keeps brands with dozens of SKUs consistent
How a packaging system keeps brands with dozens of SKUs consistent on the shelf — the Prezunic case by Agência Target.