Point-of-Sale (POS) Materials and In-Store Communication

At the point of sale, decisions happen in seconds. Agência Target creates displays, merchandising materials and visual communication that grab attention and help shoppers choose.

  • Counter, floor and shelf displays
  • Islands, endcaps and in-store environments
  • Shelf strips, stoppers, wobblers and shelf talkers
  • Totems and promotional communication
  • Launch and campaign materials
  • Key Visual applied to POS
  • Store signage and communication
  • Kits for sales and trade teams
  • Planograms and visual merchandising, when applicable
  • Campaign adaptation for different formats and retail chains

Projects for: Pfizer, Minalba, Monster, YoPRO, Wake and Kibon.

FAQ

What kind of POS materials does Agência Target create?

Displays, islands, shelf signage, promotional communication and activation materials — always aligned with the brand’s visual identity and the commercial goal of the action.

Yes, our team can follow the production of the materials.

Yes. We usually develop the main concept and adapt it to formats that fit different store spaces, keeping the brand visually consistent.