Branding Agency in São Paulo, Brazil
Agência Target has been creating and repositioning brands since 1998. We combine strategy, naming and visual identity so your brand is recognized and chosen — from the shelf to digital.
- Brand strategy and positioning
- Naming
- Logo design and redesign
- Visual identity and graphic system
- Key Visual (KV) for campaigns and communication
- Brand book
- Brand guidelines and application manual
- Tone of voice and communication guidelines
- Brand architecture and portfolio organization
- Rollout of the identity to packaging, POS, digital, events and corporate materials
How we work: brand and competitor diagnosis → positioning and naming → visual identity → brand book and application to packaging, POS and digital.
Cases: MyHug, Prezunic, Qualiz, Safra Mundo and Bontraz.
FAQ
How long does a rebranding take?
A full rebranding — research, positioning strategy, visual identity and application to POS materials — usually takes 8 to 16 weeks, depending on the brand’s complexity, the number of applications and how quickly feedback is given.
How does the naming process work?
It includes market and competitor research, generation of name options, preliminary legal screening of trademark and domain availability, and perception testing before the final choice.
How do I know if my brand needs a rebranding?
Common signs include a visual identity that looks dated against competitors, low recognition at the point of sale, or a change in the company’s strategic positioning.
Does a branding project need a brand book?
Agência Target strongly recommends a brand book and an application manual documenting correct use of the identity across materials. These are quoted separately so the client can decide how to proceed.