Build a relevant brand in a highly competitive category with low emotional engagement and little differentiation at the point of sale. The brand needed immediate recognition and a clear, attractive portfolio.
A vibrant, accessible visual identity full of personality, combined with simple, consumer-friendly language, applied consistently to packaging, communication and POS materials.
The new identity was rolled out across the entire portfolio, creating stronger visual unity between categories and consolidating Tradine‘s presence at the point of sale. The system now supports the brand’s expansion with more consistency and recognition, competing with category leaders.
Every case starts with a diagnosis of the brand, the category and the point of sale. From there, Agência Target’s team defines the strategy, creates the visual concept and develops the branding and packaging system that organizes the product line, ensures fast reading on the shelf and keeps every SKU consistent.
The process includes competitor research, creative development, client validation, final artwork and print production follow-up. Since 1998, Agência Target has served manufacturers and retailers across Brazil — including private label brands — with projects recognized by national and international awards.
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