Reposition the brand to break the perception that wine is only for special occasions, bringing it into everyday life.
The project also had to overcome low brand awareness, improve consumer understanding and simplify choice in a category still seen as complex and hard to navigate.
It was essential to build a brand that conveys trust, quality and accessibility.
Agência Target led the repositioning of Safra Mundo with a new elegant, contemporary visual identity built on origin, curation, tradition and trust.
The brand’s communication was designed to make wine closer, simpler and more inviting, highlighting everyday occasions and guiding consumers in choosing and enjoying each label.
The repositioning contributed to sales growth and brought wine closer to everyday consumption. Safra Mundo now reinforces the idea that good, affordable wines don’t need to be saved for special occasions.
Every case starts with a diagnosis of the brand, the category and the point of sale. From there, Agência Target’s team defines the strategy, creates the visual concept and develops the branding and packaging system that organizes the product line, ensures fast reading on the shelf and keeps every SKU consistent.
The process includes competitor research, creative development, client validation, final artwork and print production follow-up. Since 1998, Agência Target has served manufacturers and retailers across Brazil — including private label brands — with projects recognized by national and international awards.
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