Build the positioning and identity of a new brand in a highly technical and competitive building materials market, ensuring clear communication and differentiation at the point of sale. The project had to translate functionality, durability and design in an accessible, relevant way.
Agência Target developed Qualiz‘s complete branding, including naming, logo, visual identity, packaging, communication materials, POS and social media. The project organized the portfolio with a clear information hierarchy across categories such as bathroom fixtures and fittings, paints and coatings, and flooring and toilet seats, supporting the brand launch with communication aligned to its positioning pillars.
The project created a structured, consistent brand ready to compete nationally. In a short time, Qualiz won market share, reaching sales volumes above brands established in the sector for years, and built a strong perception of quality and trust among consumers.
Every case starts with a diagnosis of the brand, the category and the point of sale. From there, Agência Target’s team defines the strategy, creates the visual concept and develops the branding and packaging system that organizes the product line, ensures fast reading on the shelf and keeps every SKU consistent.
The process includes competitor research, creative development, client validation, final artwork and print production follow-up. Since 1998, Agência Target has served manufacturers and retailers across Brazil — including private label brands — with projects recognized by national and international awards.
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