Update the brand to make it more contemporary and consistent, while preserving its essence and the recognition it had already built in the market.
The network’s materials also had to be organized and structured, giving franchisees clear guidelines for applying the brand.
Agência Target redesigned the visual identity and developed a complete brand application system, rolled out to different touchpoints.
All this work was consolidated in a Brand Book and an Application Manual, bringing more organization, consistency and ease of use to the network.
The redesign brought more unity to an expanding network, making it easier for franchisees to apply the brand and making the experience across studios more consistent and recognizable. The new identity strengthened the network and accompanied a significant increase in the number of users.
Every case starts with a diagnosis of the brand, the category and the point of sale. From there, Agência Target’s team defines the strategy, creates the visual concept and develops the branding and packaging system that organizes the product line, ensures fast reading on the shelf and keeps every SKU consistent.
The process includes competitor research, creative development, client validation, final artwork and print production follow-up. Since 1998, Agência Target has served manufacturers and retailers across Brazil — including private label brands — with projects recognized by national and international awards.
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