Create the name and identity of Cobasi‘s private label for dog and cat products, translating quality, affection and trust into a brand able to work consistently across categories. The project also had to showcase a carefully developed assortment, including innovative hygiene and cleaning products.
Agência Target created the name MyHug and the entire brand identity, with an affectionate, friendly approach and a strong emotional connection with consumers. The visual universe was built around two characters with light, expressive lines, bold colors, proprietary typography and a complete packaging and communication system, ensuring personality, unity and easy recognition at the point of sale.
The project connected with consumers immediately, building an affectionate, memorable brand that stands out on the shelf. Consumer adoption was fast, with excellent sales performance, making MyHug one of the group’s leading private label brands.
Every case starts with a diagnosis of the brand, the category and the point of sale. From there, Agência Target’s team defines the strategy, creates the visual concept and develops the branding and packaging system that organizes the product line, ensures fast reading on the shelf and keeps every SKU consistent.
The process includes competitor research, creative development, client validation, final artwork and print production follow-up. Since 1998, Agência Target has served manufacturers and retailers across Brazil — including private label brands — with projects recognized by national and international awards.
Have a similar project? Send us your brief and talk to our specialists.
