Reposition JOY, Cobasi‘s exclusive line, translating its quality, technology and care into a more current visual identity with a stronger emotional connection to its audience. The brand had to be modernized without losing its affectionate essence and recognition.
A complete new visual identity, with logo redesign, exclusive graphic patterns and a structured brand book. The new language is lighter, contemporary and affectionate, ensuring consistency across all SKUs.
A more vibrant, approachable and energetic brand, strengthening its connection with consumers.
JOY gained strong visibility at the point of sale, with more personality, visual consistency and perceived value, reinforcing Cobasi‘s positioning in exclusive brands with identity and emotion.
Every case starts with a diagnosis of the brand, the category and the point of sale. From there, Agência Target’s team defines the strategy, creates the visual concept and develops the branding and packaging system that organizes the product line, ensures fast reading on the shelf and keeps every SKU consistent.
The process includes competitor research, creative development, client validation, final artwork and print production follow-up. Since 1998, Agência Target has served manufacturers and retailers across Brazil — including private label brands — with projects recognized by national and international awards.
Have a similar project? Send us your brief and talk to our specialists.
