Structure the launch of Famy, created for Distribuidora RB‘s line of cleaning products, with a strategy able to support its initial entry into the regional market and, later, its national expansion.
Agência Target delivered strategic work including competitor research, personas and a Brand Book with pillars, tone of voice and communication guidelines.
The project also covered the brand’s visual repositioning, campaigns, POS materials, social media presence and an online/offline launch plan.
Famy gained space among the distributor’s existing customers and gradually expanded its own-brand portfolio. The existing distribution network accelerated its market entry, turning the private label into a relevant new revenue stream for the company.
Every case starts with a diagnosis of the brand, the category and the point of sale. From there, Agência Target’s team defines the strategy, creates the visual concept and develops the branding and packaging system that organizes the product line, ensures fast reading on the shelf and keeps every SKU consistent.
The process includes competitor research, creative development, client validation, final artwork and print production follow-up. Since 1998, Agência Target has served manufacturers and retailers across Brazil — including private label brands — with projects recognized by national and international awards.
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