Create the Brawu Naval brand from the ground up, including the logo, identity materials, launch pieces and corporate website.
The challenge was to build a solid, professional image for a company focused on river cleaning, conveying trust, efficiency and credibility.
Agência Target created a visual identity and communication language aligned with the brand’s field, focused on safety, quality, clarity and impact.
The project covered the logo, corporate materials, launch pieces and website, ensuring unity and consistency across every brand touchpoint.
The work helped Brawu Naval gain recognition and establish itself in the market through clear, objective and efficient communication, strengthening its professional image and its position as a reference in the segment.
Every case starts with a diagnosis of the brand, the category and the point of sale. From there, Agência Target’s team defines the strategy, creates the visual concept and develops the branding and packaging system that organizes the product line, ensures fast reading on the shelf and keeps every SKU consistent.
The process includes competitor research, creative development, client validation, final artwork and print production follow-up. Since 1998, Agência Target has served manufacturers and retailers across Brazil — including private label brands — with projects recognized by national and international awards.
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