Update the Arrifana brand, preserving its tradition and market recognition while bringing more modernity and visual consistency to compete in an increasingly demanding market. The project also had to organize communication across product categories and brand touchpoints.
Agência Target redesigned the logo with contemporary refinements and created a cleaner, more versatile and consistent packaging identity. The work also included a 360° communication system rolled out to packaging, corporate materials, POS, events, social media, website and other touchpoints.
The project created a more consistent and recognizable identity for Arrifana, unifying the portfolio and strengthening its presence at the point of sale — a visual system built to grow without losing the brand’s essence, contributing to sales growth and brand consolidation.
Every case starts with a diagnosis of the brand, the category and the point of sale. From there, Agência Target’s team defines the strategy, creates the visual concept and develops the branding and packaging system that organizes the product line, ensures fast reading on the shelf and keeps every SKU consistent.
The process includes competitor research, creative development, client validation, final artwork and print production follow-up. Since 1998, Agência Target has served manufacturers and retailers across Brazil — including private label brands — with projects recognized by national and international awards.
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